Executive Director for Marketing and Public Relations
Fayetteville Technical Community College
Fayetteville, NC
Full-time
Advertising / Marketing / Public Relations
Posted on August 2, 2019
Fayetteville Technical Community College is now accepting applications for the following position: Executive Director for Marketing and Public Relations
Duties
Duties may include, but are not limited to, the following:
- Serve as liaison between the media, the College President, and Board of Trustees.
- Develop integrated media and communication strategies supporting the College's mission and purpose statements, coordinating public relations coverage in top-tier media outlets, and generating positive media reports associated with increased enrollments, graduates, transfers to other colleges/universities, or successes post-graduation in the workplace.
- Represent the College at community and outside organizations, business networking functions, social events, and related activities.
- Prepare press releases, story-lines, talking points, video-production, speeches, presentations, and other supporting materials, as needed.
- Design and implement timely athletics news releases, including but not limited to, upcoming games, scores, athlete and team successes, and public-interest stories related to the College's sports activities.
- Market current and new programs of instruction, and curriculum and corporate/continuing education classes well in advance of the start date for classes allowing ample time for student registrations.
- Manage the marketing and public relations division budget to allow for year round marketing and publicity within budgetary constraints.
- Conceptualize, plan, develop, and execute branding and promotional campaigns based on market research and demographic information supplied by the College and outside sources; develop demographic information to support College promotional efforts.
- Develop and implement a variety of national, state-level and regional branding, promotional and public relations activities, special events and functions including publicity, advertising, and promotional plans and strategies.
- Coordinate, manage, and maintain the College's website.
- Develop, design, and ensure diversity is represented in the production of promotional materials (print and electronic) with academic and administrative staff; provide advice and assistance regarding publication and materials development for all appropriate media.
- Coordinate information released to the press and broadcast media; provide information and assistance to members of the press and broadcast media; prepare news releases; generate media coverage of College events.
- Coordinate media coverage, across varying publicity methods, for College events, recognitions of individual success of students, faculty, staff and administrators, College ranking in national, state and local publications, and/or other College-related/Student successes.
- Develop and coordinate the College's Annual Report in collaboration with the President.
- Serve as first point of public information during a campus emergency.
- Assist the President with coordination and facilitation requirements for the monthly Board of Trustee meeting, including meals and other logistics for the meeting.
- Perform related duties as assigned.
Minimum Qualifications
- Four years of increasingly responsible experience in, leadership, budget duties, experience in marketing, communications, public relations, business, government, education, or a related field.
- A Master's degree in education, marketing, public relations, communications, broadcasting, or a related field from an accredited college or university, or equivalent.
Human Resources Office Phone: (910) 678-7342 Internet: http://www.faytechcc.edu
An Equal Opportunity Employer